Site redesign with the new search flow to make the buying process easier. Customers can customize their car before sending their information to the dealers. The idea of getting multiple calls in the earlier stage of car shopping can be annoying to buyers. Furthermore, customers will be able to customize their car that fits their specific needs, check out inventory in a specific dealership, and schedule a test drive.

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RESULTS

More traffic coming through the website. Customers were showing more interest and spent more time on Ford.com by following through the search process till the end.