Redesigning the website to implement a streamlined search process for a more user-friendly purchasing experience. This empowers customers to personalize their vehicle choices before sharing their information with dealers, eliminating the inconvenience of receiving multiple calls during the initial stages of car shopping. Additionally, customers gain the ability to tailor their vehicle to their specific requirements, explore dealership inventory, and conveniently schedule test drives.

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RESULT:

Significant increase in website traffic with customers displaying heightened engagement and commitment on Ford.com as they navigated through the search process to completion.